Branded Hashtags for Events: What You Need To Know

You’ve gone to all the trouble of planning an amazing event and now you want people to talk about it! If your event goes off without a hitch, in all its glory, the good news is that they will. And branded hashtags will help you promote and track that conversation. Unless you’re a fly on […]

5 Prize Ideas for an Event Giveaway that Cost Next to Nothing

If you are no stranger to the events industry, you’re probably well aware of how valuable event contests can be for engaging your attendees. They give guests activities to participate in, ways to engage with your brand, and possibly your sponsors’ brands; and also creates content for different types of online and offline media. And […]

6 Must Have Social Media Posts for Events

If you are an event planner, or you work in event marketing, it can be challenging to determine what types of social media posts to share during your event. Oftentimes, you are all hands on deck and social media posts for events become an afterthought. It’s understandable – and like in show biz – anything […]

7 Social Media Trends You Can Tap into for Your Next Event

When social media first came out, many believed that it was just a passing fad, or a trend. Now that it’s clear that social media is here to stay, it’s important to be using it to benefit your brand, or in this case, your event. You’ve probably noticed many social media trends across your own […]

8 Things Your Guests Will Love That Will Increase Your Event Engagement

If you are in the business of event planning, you are already succinctly aware of just how difficult it is to put events together, no matter the size. There’s venue acquisition, vendors, sponsorship, securing speakers, creating signage, staffing, marketing and ticket sales – just to name a few tasks on your never ending list. Unfortunately, […]

6 Easy Peasy Ways You Can Use Social Media to Promote Events (B2C)

  If you work in the events industry, you are familiar with how hard it can be to get the awareness (and resulting ticket sales) that your event needs to be truly successful. From buying radio spots or newspaper ads to local television clips or digital media, the options for getting people to your business […]

5 Things to Remember When You’re Posting on the Go At An Event

If you’ve decided to incorporate live social media into the day of your event – congratulations! You are about to take on a huge endeavour, but we’re confident it will pay off. Keep in mind, it’s going to be busy and your phone will likely be flooded with notifications for the duration of your event, […]

6 (Almost All Canadian) Event Brands that Do “Social” Right, Year Round

Most, if not all, companies finally understand the tremendous impact incorporating social media into your fully integrated marketing program has for your brand, your business and your online image. Having a strong social presence at an event is a valuable asset – at least, we think so, or we wouldn’t be here. However, merely having […]