5 Tips for Taking Event Photos for Social Media

You’ve likely heard the saying “perception is reality” as it applies to marketing, but it’s also true of events. If the event photos make your B2B 3-day conference on ‘focusing and productivity in the workplace’ look way cooler than it is, the more people it will attract. The more favourable things people say, the better […]

Branded Hashtags for Events: What You Need To Know

You’ve gone to all the trouble of planning an amazing event and now you want people to talk about it! If your event goes off without a hitch, in all its glory, the good news is that they will. And branded hashtags will help you promote and track that conversation. Unless you’re a fly on […]

The Importance of Professional Event Photography: Visualizing the Experience – GUEST BLOG

Did you know? An estimated 84% of communication is visual in 2018. (Source: inc.com) Posts that include images produce 650% higher engagement than regular text posts. (Source: webdam.com) Tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets, (Source: Buffer)   So… “Why do I need a professional photographer when we have several […]

Why Storytelling at Events is More Important than Ever on Social Media

Ask any marketer and they will tell you all about the importance of storytelling for brands. Who are you and why should people care? The same can be said for event planning and execution. It’s important to incorporate storytelling at events rather than just focusing on selling tickets, signing up vendors and hoping everything goes […]

A guide for surviving your role as a live social media coordinator at your company’s event

Congratulations on being the official live social media coordinator for your next big conference. Isn’t it grand when your boss volunteers you for a massive task, like this? Not all events have the budget to call in the professionals, and sometimes, it can be challenging to communicate the ROI of implementing live social media experts. […]

Global Petroleum Show 2018: Overview

The most important energy event in North America has wrapped up yet another successful year. Celebrating their 50th year and acting as a huge milestone for the uptick of the Canadian economy, the Global Petroleum Show (GPS) attracted more than 50,000 international and domestic oil & gas executives from over 20,000 companies, high-level government officials, National […]

5 Prize Ideas for an Event Giveaway that Cost Next to Nothing

If you are no stranger to the events industry, you’re probably well aware of how valuable event contests can be for engaging your attendees. They give guests activities to participate in, ways to engage with your brand, and possibly your sponsors’ brands; and also creates content for different types of online and offline media. And […]

8 Ways to Keep Calm During Event Disasters

They say in show business that anything that can go wrong – will go wrong. Ask any event planner and they will tell you the same can be said for organizing events. Sometimes, all the planning in the world cannot prepare you for the extenuating circumstances that pop up at your conferences, trade shows or […]

Canadian Special Events Live & Gala 2018 Overview

We have finally had time to come down from the high that is one of Canada’s largest events shows for the events industry – The Canadian Special Events Live & Canadian Event Industry Awards Gala. As you can imagine, it was an immersive experience that delivered on its promised when it came to experiential marketing. […]

Time to get Excited for the Canadian Special Events Live 2018 Show!

Never underestimate the importance of getting to walk with your herd! We are, in fact, talking about all of the incredible event industry professionals we can’t wait to meet at the CSE Live show. It’s hard gig being involved in and event with such amazing programming content happening – how will we possible get to […]