It’s that time of the year! You’ve probably heard about it on the news, or seen it on your friends or families’ social media networks, or even engaged in friendly banter about it at the office: New Year’s Resolutions! From drinking more water, to finding a new job, saving more money, or losing weight to traveling to a new country, chances are, you’ve seen them all, and probably made a few of them for yourself. Even though many of us fall off the bandwagon and end up not being able to keep those resolutions, we still make them year after year.
“The main reason that people don’t stick to their resolutions is that they set too many or they’re unrealistic to achieve.[i]”
We’re here to tell you that making new year’s resolutions doesn’t have to be an unachievable pain in the butt. For your business, whether you are an individual, or family run and operated, to a fast-growing start-up, there are some small things you can do to better your chances at social media marketing success in 2018.
There are a number of things you can do to increase your chances for success, whether you are making personal or business resolutions for 2018, like telling someone about it (so someone holds you accountable), being strategic in your execution (accomplishing goals one at a time), and being realistic (control your own success and don’t beat yourself up if you can’t keep every single resolution you make).
You don’t need to be a social media expert to keep our list of three resolutions. From the team at Elephant’s Remark, Happy New Year, and here are our picks for the biggest new year’s resolutions you need to sink your tusks into.
Sarah Kirkpatrick & Ashley Saunders – Matriarchs and Social Media Gurus
New Year’s Resolution 1: Spend time creating
If you are running a brand or business, you’re already quite familiar with what we mean – you created your own business, right? Now let’s talk social for a sec. The trap that many of our clients and colleagues fall into is setting up social media channels, to “be on social” and then failing to populate them. What’s the point in an empty social network? On social media, content is currency. Write blogs; ask your clients for testimonials and then publish them; make short videos; snap photos of your team at work or some cool looking product pics, etc. Just remember, your content should NOT all be sales focused. Posting aggressive sales posts are less likely to result in sales. If you can create relatable content, or tell stories, you will build more fans and break down some of the barriers people have put up due to the fact we have desensitized ourselves to the hard sell and we block out things we don’t care about. Not sure what to write about? If you own a bakery, share a time lapse video of your bakers whipping up your best selling bread. Work in tech? Write about upcoming trends in the tech sector or what games or software you are excited to try out. Real estate? Offer some free advice about home staging, or tips to renovate on a budget.
Resolution 2: Invest in learning
Investing doesn’t always mean a financial investment, although if you’ve created some amazing content, it doesn’t hurt to put some cash behind it to reach a larger audience on Facebook (we can talk to you more about this). Sometimes, it’s a matter of investing some time and energy into something new. Spend time learning about social: if you are managing your own social media channels, it’s important to learn how they all work, on their own and together; and if you think you do already, remember, they are always changing. It’s important to use available FREE resources: Facebook e-Blueprint, Twitter Flight School, Google AdWords tutorials, etc. to ensure you have the best possible understanding of how the social networks work – and how they can work for you and your business. Try to spend 15-30 minutes per day, on one network at a time, and really play around with them to understand what they can and can’t do. And if you are following other brands and companies on social, like so many of us do, take a lesson from them. Pinpoint what you think they are doing right and what they are doing wrong and make a mental note so you learn from their mistakes and don’t make them yourself in your social efforts.
Resolution 3: Put yourself out there
You can have the best product, company or social identity in the world, but if no one knows who you are, how beneficial is that to your ROI? There’s more to social media than just posting content and hoping people will flock to your page. A certain amount of outreach is necessary for success.
Whether you can invest 15 minutes each day or an hour a week joining in on the conversations online (Facebook, Twitter, LinkedIn, Instagram) and leaving comments, sentiments or meaningful thoughts (not sales pitches) on other people’s posts (especially influencers or those who are already successful in your niche market), you will put yourself on a larger audience’s radar, and your content, brand and product or service can hopefully do the rest.
How social resolutions will increase your business
Making AND keeping these three simple new year’s resolutions will help increase your brand’s online success in 2018, by familiarizing yourself with the space you are in already, contributing to the digital world and immersing yourself in the conversations that are happening around you. If you can solve someone’s problem (i.e. be the right product or service, at the right time and place, for the right dollar amount) while you are there, then you’re well on your way to building your own loyal brand advocates.
What social resolutions are you making and why? What are you hoping to achieve in 2018?