5 Things to Remember When You’re Posting on the Go At An Event

If you’ve decided to incorporate live social media into the day of your event – congratulations! You are about to take on a huge endeavour, but we’re confident it will pay off. Keep in mind, it’s going to be busy and your phone will likely be flooded with notifications for the duration of your event, since you’ll be posting on the go. Social media is live, up-to-the-minute interaction, and can be a very valuable tool for increasing engagement and building brand loyalty with your fans and followers. That also means, it can be very stressful, especially when you aren’t a seasoned social media pro. To help you along the way, here are 5 important tips to get you through the day.

Ashley Saunders, Strategist and Live Social Junkie

 

Single, double, triple check social media spelling while you’re posting on the go

The best part of social media is that once it exists online, it’s always going to exist somewhere in the digital space. The worst part is that once it’s online, it never dies. This is either a marketers dream come true, with award winning content living on long after a campaign, or their worst nightmare. Many brands have experienced PR nightmares (think POTUS) because something was posted, and deleted, but not before someone took a screencap to make it live on. It’s fairly accurate to assume that there is some guy or girl somewhere in their parent’s basement, or penthouse apartment, scouring the net, waiting for their chance to snip a moment for future use. These individuals often use their powers for evil, not good. It’s a good rule of thumb to assume that everything you post can and will be saved. Now, some spelling and grammar flubs may not seem like the world’s biggest deal, and they usually aren’t, but to some, seeing incorrectly spelled words and phrases is enough to discredit you from your competition (especially when you are the little guy) and make your potential customer follow, friend or spend their money with another brand. When posting on the fly, always take a minute to re-read what you have written, double check for spelling and grammar, confirm your URL’s work (if applicable) and confidently press send or post. And if you make a mistake, better to just apologize, if called out, and move past it. Or if it’s in your brand, embrace that sometimes, mistakes happen {oops!} and show that you’ve learned from it – besides, you’re only human, or you should at least be humanized in the eyes of your audience, or how are they ever supposed to relate to you?

 

Don’t just favour one network

Everyone has a favourite social network. Maybe it’s Instagram, because your brand lends itself well to a visual medium. Or it could be Facebook, because it’s the original social network (after Myspace) and it’s easy to use, check-in and basically post whatever content you want, not to mention people love tagging themselves in your photos on Facebook. Don’t get us wrong – it’s good to have a favourite, that you know the inns and outs of, that you feel the most confident using for your content marketing. During events, especially if you have put up enough physical signage to make sure people know you are on social, any network is fair game. It’s important to be sharing (and monitoring) content across all channels you are active on; and by monitoring each of them you ensure you aren’t missing valuable opportunities for engagement while posting on the go or to help out a frustrated guest who may have otherwise left a bad review. You can’t control what your guests’ favourite social networks are, but you can make sure you are there, when they want to talk to you, giving them the answers they are seeking, creating yet another touchpoint between them and your company and increasing their brand loyalty.

 

Check your tags and @handles

We aren’t talking about your blazer tag, but just for good measure, please make sure you check that too. Nothing worse than a runaway tag during potentially important live photo ops, especially with potential high profile guests. But we digress. In this case, we are talking about social tags. This could mean @mentions or photo tags on any of the social networks. Instagram has this tool where you can share your post on Twitter and Facebook right from Instagram. While we don’t love it, because each platform has it’s own content restrictions and requirements, it can be helpful when on the run. The problem with this feature is that not everyone’s tags are the same across social networks, especially other brands or businesses (think: vendors or sponsors). We’re not saying you shouldn’t use it –but if you do, it’s important to go into the other apps you’ve shared it on, i.e. Facebook, and edit the post to ensure you are tagging the appropriate brand, business or individual to make sure they don’t miss your digital shout out; it also makes them more likely to share or #regram your post on multiple networks. #InstantKarma.

 

Plus: Check your #HASHtags

Another quick point to mention is that by now, you’ve hopefully double checked the hashtags you are planning on using for your event and ensured you have spelled them correctly. There is a big difference in who’s going to find you when you use #LightsOut vs. the accidental forgetting of a letter, ‘#LightOut,’ when you are posting about your late night event. And for a laugh and honourable mention: #susanalbumparty was supposed to be huge news for Susan Boyle, but rather than being interpreted as #SusanAlbumParty, it MAY have been interpreted as #SusAnalBumParty, which attracts a whole different type of online audience.

 

Respond to the good and the bad (the happy and the sad)

Nobody likes negative feedback, but from time to time, we all receive it. Think of it as constructive criticism, and a way you can improve your company or yourself. Even when those terrible little comments come up on social where someone slags your customer service, says their product has a problem, or that the navigation at your event is “ABSOLUTELY TERRIBLE”! This should be taken as an opportunity to be the bigger person and shine bright from the negativity. If someone is lost, offer to meet them at a point inside your event; if someone has a problem with your customer service, invite them (publically) to have a private discussion (DM) with you to try to solve their problem; if someone is unhappy with your product, find out how you can fix their experience or offer them an alternative product. Many companies have transformed negative comments into positive customer experiences and have forged lifelong brand advocates just for taking a moment to acknowledge that there is a problem, and volunteer to fix it. We know it’s easier to say “thanks” to the good, or write cheeky, funny or thoughtful niceties when people give you online props, and remember to do that, but just don’t forget the bad – because forgetting the bad almost always turns it into the ugly, and you don’t need that.

 

Don’t forget to be present

You’re running around doing social at your event, posting on the go, and your engagement is top notch. You are a retweeting champ and you are right there, liking everyone’s posts when they share something live from your event. But aren’t you forgetting something? Remember the reason that most companies host events is to engage (in person) with their audience or guests. Events are a touch point to create a human-to-human connection with your potential customers or fans – don’t miss it because you are hung up being a king or queen of all things social. Having your head stuck in a laptop or glued to a cell phone is basically the same thing as sleeping when that one person wants to have a conversation with you. We know just how difficult it is to do both and not miss opportunities. It’s better to give 70% to both than to give 90% to one and 10% to the other. If you are strategic in your planning and execution, nothing has to suffer. If you don’t think you can do both, don’t worry, we’re more than happy to swoop in and lend a hand. Just fill out a quote request form and let’s talk about how we can work together to make you a fully integrated marketing superstar, just by handing us the social reigns for a bit.

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